There are a few ways to share a blog post on LinkedIn. Gaining new followers for your LinkedIn company page takes time and effort. LinkedIn finds that pages that post weekly have a 2x lift in engagement with content. There’s a good chance that many of your employees are already on LinkedIn. LinkedIn has disabled that option from company pages, so it appears you cannot share a post made by your company page. You can post your job on LinkedIn Company Page in just a few clicks. Publish articles directly to the platform. At a minimum, company leadership and the owner of your LinkedIn page should be active listeners in appropriate groups and contribute to timely, meaningful conversations. If you’re wondering if you can comment or like a post as a LinkedIn company page, then you’re in the right place. One is to use the native publishing platform to create content directly through the social network. LinkedIn is an excellent place to reach potential customers. It gives you the opportunity to take part in conversations important to your brand, engage with and grow your audience, and leverage your current employees to spread your mission. I see a lot of companies that set up their Pages, then rarely post content or share information. Blog posts. Author: Jason Terry Hello friends! You can create personal profiles for high profile executives or employees, as well as company pages – deciding on which will depend on whether your brand voice is to be attached to individuals or the business, or both. You can not currently publish LinkedIn Articles on a LinkedIn Company Page. Make sure that your employees add the company page to their profiles to reach a wider audience of LinkedIn users. Link preview customization and audience targeting come in handy when you’re trying to attract strong candidates. Why Your Business Needs a LinkedIn Company Page. Having a LinkedIn company page on its own isn’t going to score you any great wins, but if lead generation on LinkedIn is a priority for you, a company page is essential in boosting your credibility and professionalism – which are two key pieces to successful lead generation. 5. These pages are all about showcasing an aspect of your brand, so make sure to do just that. In this article you will learn how to comment or like a post on a LinkedIn company page by using hashtags.. Hashtags on LinkedIn help you discover topics and interests most relevant to you, and give you the opportunity to engage with them. Enhanced LinkedIn Company Pages. LinkedIn is the professional social network. Currently, Career Pages are a premium feature, but if you use your LinkedIn company page for recruiting, it’s a must have. This is a big change, so use it to engage other members! Users in marketing forums started reported issues uploading GIFs as profile pictures to their LinkedIn Company Page in February 2019. Whether it’s a white paper, a video masterclass, or an industry report, sharing opt-ins allows you to begin initiating one-on-one conversations with your audience. However, LinkedIn doesn’t make this easy. 4. 1. Just click “Write an article” on the top of your feed. How to Create a Company Page on LinkedIn Whether you already have a LinkedIn account or are new to the platform, creating a LinkedIn Company Page is easy. OK, let’s dive into 4 recent changes (launched September 2020 by LinkedIn) and the opportunities they present for your company. Measure how LinkedIn is performing as a driver of site traffic. Today, you start doing better. No great marketing channel lives in a silo. Get your employees involved. How to Post a Job on LinkedIn Company Page Method 1: The Easy Way. Personal profiles, on the other hand, give you endless opportunities to find and interact with targeted prospects, drastically increasing engagement, if you’re willing to put in the time. By applying our tips, you can gain more followers and possibly more leads for your B2B business. 5. The final step is to start creating content by creating your first post. Here’s how to customize the URL to your LinkedIn Company Page… and why it matters. Quick recap for your LinkedIn Company Page. LinkedIn Stories. Infographic Here are five ideas for content to post on LinkedIn: 1. Career pages help you get additional exposure to a professional audience and are a great tool for recruiting talent on LinkedIn. 1. For example, your company page admins can like and respond to member comments that are made in response to something you post on your company page. LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users.As such, your LinkedIn Company Page represents a huge opportunity to establish your brand as an industry thought leader and attract top talent. The following sizes will be useful to make sure you add the correct dimensions for each of the extra images numbered: Current LinkedIn Image Sizes for Enhanced LinkedIn Company Pages: Conclusion. Find out how to create your own business page, promote your business, and engage with your audience. Here are the three main reasons: #1 Lead generation. This guide will show you how to create, post, and promote a LinkedIn Company Page update that will: Here’s how you can do it. This is where you can post short updates of 150 words or less and include links to helpful content. Post during business hours. Before, you could only do so as an individual. Optimize Your Company Page. There was no… With LinkedIn company pages, you can now like and share content as a company. Like pages for individuals, your Company Page becomes easier to find the better it is optimized for search. Posting from a Company Page also lets you leverage features you don’t get with your personal account. The Facebook integration is very convenient and I wish that there was a similar feature for Linked In. LinkedIn company pages were created with the intention of providing your business with a point of direct contact with your target audience, as well as the chance to make new connections, employees, and ultimately, new customers in most company’s cases. When the LinkedIn Company Page was first introduced I was very excited – finally a way to promote businesses without having to always go through a personal profile. Having a Company Page on LinkedIn is essential. Post in LinkedIn groups. Before moving to the next step, create a Showcase Page to add to your company page. Not only it gives a way to integrates LinkedIn on website to companies, it even expands chances to grow their LinkedIn company page directly from website. And be sure to post regularly. If you read a blog post or … LinkedIn Page admins can also reshare any post – from anyone – that directly mentions their LinkedIn Page. 3. 10. If you have a short video about your company, this would be a great place to post it. As it stands I have to manually post updates from my personal page (as I am the administrator of our company page) to the company page which is frustrating and not as seamless as the Facebook integration. Tips to increase the engagement of your LinkedIn page. Most importantly, an effective brand presence on LinkedIn will feature a complete profile. Another great tip for upping the ante on your LinkedIn page and getting fresh ideas is to check out LinkedIn’s annual top company pages list. 12. Now, a company can create a LinkedIn Group for certain internal teams or subgroups, but LinkedIn Groups can’t necessarily replace LinkedIn Company Pages. Please consider adding this as a feature. You can however write an article as an individual LinkedIn Member and then publish the link to it on your LinkedIn Company Page. It’s time yet again for another weekly Blue Gurus blog post. You might be wondering why should you bother to create a company page on LinkedIn, a social network on which users only spend 17 minutes a month (on average). April 17, 2017 / in LinkedIn / by Jason Terry. It takes a coordinated effort across all of your digital platforms in order to see consistent growth over time. The focal point of your daily LinkedIn activities will center around the updates section of your Company Page. You can choose video, image, or text. The goal of your LinkedIn Company Page should be not only to present who you are and what you do but also to showcase what it is like to work at your company. LinkedIn's Product Pages, which enable businesses to create listings of products and services that they offer for display on their company page, could provide new opportunity to promote specific products, and connect with LinkedIn's audience. Encourage your colleagues to add your company in their current work experience on their personal profiles and engage with your Company Page posts. Another similar way to add LinkedIn on website is via ‘follow’ button. Optimize your profile or page. This also speaks to having a clear social media policy. On Facebook, you can post on your company page and then simply click the ‘share’ button underneath your post and share it on your own Facebook account. Promote your LinkedIn page in newsletters and blogs. Alas, that wasn’t exactly what happened. They became more of a place for businesses to broadcast information but not interact with people or posts. Look for the Work icon on the top right side of your company … Currently, it is the most used button to indirectly integrate LinkedIn … Create, Repurpose, and Share Content. Upload videos. So if a client mentions you, or someone mentions a webinar or conference event you’re holding – all that can be re-shared to your LinkedIn Page. If you have upgraded your Company Page to include a Careers Page, you will be able to add many more images. See what kinds of posts are driving engagement. #5: Monitor Opt-in Signups From LinkedIn Company Page Posts Sharing your latest company blog post and photos of your team on LinkedIn is important but so is promoting free opt-ins. Just because Showcase Pages are an offshoot from your primary LinkedIn page doesn’t mean you don’t need a content strategy for them. LinkedIn company pages are entirely passive and don’t allow you to increase engagement if it is low on your page. Here's a quick recap of how to optimize your LinkedIn Company Page: Add keywords in your company description; Make use of related Showcase Pages; Post regular B2B content that includes rich media . Promote your Company Page beyond LinkedIn. Method 2 – How LinkedIn expects you to do it Step 1.