Hey! Well, they are on LinkedIn as well, scouring through job postings. That way, your followers will see that you consistently provide value and will continue following you. Tell the story of your company and the story of why this position is valuable to you. Meanwhile, your employees will probably be more available than you, so providing writers with a way to contact them directly is a good idea. The “About” page is the first thing a person sees when they click on your company’s profile on LinkedIn. This joke is a reminder that people don’t care about you, they care about themselves, which is why you should focus on them. You will then become the owner of the company page you create. 5. Our Google Cloud powered infrastructure focuses on auto-scaling, performance, and security. It’s okay if you are just starting out and don’t have any social proof to speak of yet. A preview of the page shows what it looks like when you add content. In the previously mentioned “Top Talent Acquisition: 4 Steps to Hiring the Best Talent in the World” article, Noah Kagan explains that to attract top talent you need to show them why your company is a great place to work at. And with another click, they can take a look at your company’s page to see whether it’s a place that they would like to work at. Write a compelling “About us” section and include relevant keywords. I am often amazed at how many business owners and professionals will spend so much time on FB and Insta, yet neglect LinkedIn. What is Paypal Mafia? Join 20,000+ others who get our weekly newsletter with insider WordPress tips! The guide advises building an organic presence on LinkedIn by: The guide also advises to boost your organic strategy with paid advertisement through Sponsored Content, Sponsored InMail, and Dynamic Ads. Were you able to complete your intended purpose today. Optimize your posts. The 5-step process of creating your LinkedIn company page is just the start, you need to optimize that company page if you want to get results. Fortunately, creating a LinkedIn company page is very simple, and you can do it today: Adding info to your company page on LinkedIn. You might be a bit hesitant to provide an employee list. Identify business areas that need a Showcase Page . The average LinkedIn user only spends 17 minutes on it per month. But what should you post? You may unsubscribe at any time by following the instructions in the communications received. Turbocharge your website and get 24/7 support from our veteran WordPress team. Check out our plans. Speed is everything. No one wants to be the first one to try a new product. “The Sophisticated Marketer’s Guide to LinkedIn” advises to follow the 4-1-1 rule which was coined by Tippingpoint Labs and Joe Pulizzi, Founder of the Content Marketing Institute: “For every ONE self-serving tweet, you should retweet ONE relevant tweet and most importantly share FOUR pieces of relevant content written by others.”. This page is an extension of your LinkedIn business page and can be used to spotlight a particular brand, business unit, or initiative. To return the screen to its desktop view, please maximize your browser. Don’t forget to verify that you have the right to act on the company’s behalf by ticking the checkbox: Keep in mind that if your LinkedIn account is new or if you don’t have enough connections then you might get an error message. In fact, six of them, including Reid Hoffman, became billionaires. Don’t try to be whacky if you’re not. This post is an illustrated up-to-date guide that will show you how to create a professional company page on LinkedIn in 2019. They go to the company’s website to find the information that they need. Choose the “Create a company page” option. Own a business of any size? First, you’ll need an email account associated with a business in order to claim ownership before you can create a Company Page. Even if you don’t have the resources of Google. Click Create Page. By submitting this form: You agree to the processing of the submitted personal data in accordance with Kinsta's Privacy Policy, including the transfer of data to the United States. With former, the focus is on the product; with the latter the focus is on the person you are selling that product to. What was your primary purpose for visiting the LinkedIn Help Center today? Who doesn’t like free publicity, right? Let me explain it with a short and clear example: “These shoes are waterproof” is talking about yourself, “These shoes will keep your feet warm and dry” is talking about your potential customer. LinkedIn is a great place to showcase your business, attract and connect with clients, promote your business and lots more. , The average LinkedIn user only spends 17 minutes on it per month, their shares dropped by 43.6% in a single day, LinkedIn from getting acquired by Microsoft, LinkedIn is 277% more effective at generating leads than Twitter and Facebook, 79% of marketers see LinkedIn as a “very good source of leads”, how to use LinkedIn for Marketing Success, difference between the features and the benefits, why your company is a great place to work at. Drive brand awareness & quality engagement with professional audiences by creating a LinkedIn Company Page. Don’t make the mistake of overlooking LinkedIn just because you don’t check it every day. He explains that recruiting top talent is just like dating: the best people are already taken. Maybe it’s a flexible work schedule. If you enjoyed this article, then you’ll love Kinsta’s WordPress hosting platform. This wikiHow teaches you how to create a new company page on LinkedIn, using a desktop internet browser. That’s why social proof is so important. Great article, very informative and good advice throughout. Tired of a slow host for your WordPress site? Add your attitude.”. While having a LinkedIn Company Page is no longer a “nice to have” option for most businesses, both time and money may be required to help it achieve your goals. As mentioned, creating a small business LinkedIn Page gives you the opportunity to interact with your followers and audience members in real-time. The writer drops the idea of mentioning your company and goes with one of your competitors instead. Carefully-selected images will … To get started, sign into LinkedIn and access the Pages you manage in the left panel. But I’m going to throw out one scenario. After all, LinkedIn is a social network. Nearly 700 million members gather on LinkedIn, the most effective place for B2B marketers to engage with decision makers, influencers, and leaders. In 2008, after several venture capital companies purchased a 5% stake in LinkedIn for $53 million, the company was valued at $1 billion (post-money valuation). In a minute, I’ll tell you why you need to create a company page on LinkedIn and how to do it but first, let me tell you this: if you don’t regularly check LinkedIn, you are not alone. In both cases, you are talking about your product, sure but with a different focus. Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. Or maybe it’s the opportunity to work remotely (check, check, and check for Kinsta). What happened? A page from the free LinkedIn guide here mentioned. Then make sure to mention it on LinkedIn. But what does this have to do with your LinkedIn page? To do so, you should take care of the following aspects. 2. I liked the step by step nature to walk them through what needs to be done to complete the company profile on LinkedIn. Hi there, To create a LinkedIn Page: Visit the LinkedIn Pages section of the LinkedIn Marketing Solutions website. The "My Company" tab offers every organization on LinkedIn a trusted, employee-only space to help them join the conversations that matter most. Check out some of these different Facebook marketing strategies. This is an important detail of LinkedIn history because the all-star founding team and their Silicon Valley connections undoubtedly played a huge role in the company’s success. Technically, any LinkedIn user can create a Company Page. Build and engage with your professional network. Learn how to make your WordPress site blazing fast with this in-depth g... With billions of people on the Facebook platform, disregarding it would be a mistake. How can you tell your story, sell your product, provide social proof, and show off the perks of working at your company without talking about yourself? Here are your first steps for setting up a LinkedIn Company Page: From your personal account, click the “Work” drop-down in the menu bar and select “Create a Company Page”. They are already working at a great company, getting paid well, and are content with their job. But most people are not like that. Kinsta® and WordPress® are registered trademarks. So make sure that your company has a great website and a solid LinkedIn page. And what happens if they can’t find it on LinkedIn either? You'll see the "Page preview" update in real time, giving you an idea of how your Showcase Page will appear on your Company Page. However, once you get something, whether it’s a customer testimonial, or a media mention, or a feature in a prestigious publication, you need to add it to your “About” page. A feature is a characteristic of a product (example: A benefit is the value your customer will get from that product (example. When creating a Company Page on LinkedIn you need to have a personal LinkedIn profile first. Now, a bar at the office is pretty cool, but what’s more important is that it shows that AppSumo is a relaxed, friendly, casual workplace where people don’t take themselves too seriously. To get started, go to Interests at the top of … Add your faces on your page. It’s important to understand that while listing the main features of a product can be useful, you must always sell on benefits. You don’t want your page to look neglected. Maybe it’s a cool office space. Think about what makes your company a great place to work. Yeah, merely looking at this picture makes one want to go and get a prescription for antidepressants, so it’s probably safe to say that very few people would apply to a job posting like that. Verify Your Authority. Remember: when it comes to top talent, you are evaluating them and they are evaluating you, so make an effort to impress them. Whether you’re just starting to use WordPress or are a seasoned developer you'll find useful tips to speed up your site in this guide. It’s the largest professional social network in the world. So, here are a few simple ways to begin interacting with your followers: Check out these 8 ways to use it to get more custo... With 570+ million users, @linkedin is the biggest social network for professionals! In 2004, the company reached 1 million users, in 2006 it had its first profitable month, and in 2007 it hit 10 million users. Remember how back in high school you’d memorize dates for a history test and then forget them the second you walked out of the classroom? You need to apply this principle to your company page as a whole. Shutterstock You can create a company page on LinkedIn to give your business a place to … 4. You might be wondering why should you bother to create a company page on LinkedIn, a social network on which users only spend 17 minutes a month (on average). Well, if you want to increase the chances of that happening, you need to understand how it works: However, if they can’t find what they need on your website, then the next place they go to is LinkedIn.