LinkedIn writes, “It makes sense to create a Showcase Page when you want to represent a brand, business unit, or company initiative. A LinkedIn company page helps you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization.. Measurement Protocol (GAMP) Tweaked for LinkedIn use "I lead LinkedIn’s Military and Veteran Recruiting Programs. You can change the page based on that particular audience’s behavior and preferences. I believe people from the military community can continue their life of service by joining our ranks at LinkedIn." Do this for each of the pages you need analytics for… one for the life page, jobs page, etc. Don’t forget to change the dp and dt parameters appropriately so these hits show up correctly in Google Analytics reports. Showcase pages were basically custom-made for B2B companies to generate more leads. LinkedIn's Home page will look familiar to anyone who uses a social media site like Facebook, and serves a similar purpose. Administering LinkedIn Career Pages: Life Tab To access the Life tab, click the Career Pages drop-down and select Life. LinkedIn Showcase Page Analytics LinkedIn does a great job of providing you with all the necessary metrics you need to track how your pages are performing. Cory Boatwright Head of Military & Veteran Recruiting Programs LinkedIn's aiming to create a trusted overview for product offerings, distinct from services or business divisions (which would instead be featured on a Showcase page), which links all of the displayed reviews and endorsements back to actual LinkedIn users and/or brand pages, providing more assurance of their legitimacy.. Each day I wake up excited to make LinkedIn the #1 employer of choice for the military community in tech. In this photo, the site's major pages are highlighted at the top. If applicable, it is appropriate to mention key professional certifications, bilingual skills, or key accomplishments. LinkedIn has more than 660 million users in over 200 countries, making it the most popular business social networking platform worldwide. The Life tab allows admins to convey an authentic feel for the company. The Summary (About) section of your LinkedIn profile is a great way to highlight what makes you unique and indispensable to your industry.. Don't forget the headline, since it is right at the top of the page when someone views your profile. For example, through a product integration with Hootsuite, admins can now receive notifications within Hootsuite when there is activity on their LinkedIn Page. “With more than 590 million professional users, LinkedIn is a premier place for brands to connect with customers, employees and prospects,” said Ryan Holmes, Hootsuite CEO & Founder. LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users.As such, your LinkedIn Company Page represents a huge opportunity to establish your brand as an industry thought leader and attract top talent. After you've created your Showcase Page, you'll want to measure how effective it's been regularly. The online professional network is a must-have for law firms seeking to build brand awareness, cultivate relationships, and position themselves as … Re-share your employees' best @mentions and LinkedIn content Notify employees of your most important Page posts to boost organic reach; Recognize team moments or employees with a personalized shout-out from your Page; Foster internal engagement through a trusted, employee-only community on LinkedIn via the "My Company" tab Alison Doyle. Our employees from around the world share their personal stories about what life at LinkedIn means to them. LinkedIn is unique in that its audience is educated, affluent, and already in a professional setting. Pretty much any page that LinkedIn decides to offer a tracking pixel on.