E-WOM is not limited to some particular technology or particular population (Gupta and Harris, 2010). (2015) proposed a new and advanced criterion (HTMT ratio) to assess the discriminant validity and they agreed that the Fornell–Larcker criterion was one of the effective methods to evaluate discriminant validity but this approach had not detected the lack of discriminant validity in various research situations. 15 No. He is a former bank employee. 1, pp. Eom, S.B. 19, pp. Ali, F., Rasoolimanesh, S.M., Sarstedt, M., Ringle, C.M. I can set my own schedule and complete my work on time. In this tough situation of coronavirus, there is an extensive level of need about the high quality of e-information that enhances the e-learning of the students. Throughout this guide, we will look at the different ways you can conduct a customer satisfaction survey, along with the best customer feedback questions … How do you feel overall about distance education? As of 7th April 2020, is affecting in 209 countries and one international conveyance (the Diamond Princess cruise ship harbored in Yokohama, Japan) resulting in more than 1,415,000 cases, 82,000 deaths and more than 301,000 recoveries. (2005), Smart-PLS Version 2.0 M3, University of Hamburg, Hamburg. 4, pp. Given the pandemic situation, schools must allow more flexibility and create lesser strict policies. (2013), “Antecedents and consequences of student satisfaction with e-learning: the case of private universities in Egypt”, Journal of Marketing for Higher Education, Vol. 18-25. Source: Typeform Typeform is an online survey software with a very user-friendly interface that allows users to put surveys together themselves. The objective of the current study was to examine the impact of the ICT, e-service quality and e-information quality on the e-learning of the students in the higher education institutes of Pakistan. Thus, coronavirus lockdown may affect the e-WOM reputation of the institution due to extensive use of e-learning source of education and motivates the researcher to explore this aspect and this study proposed the hypothesis that: E-learning of the students has a positive association with the e-WOM. Studying in the time of pandemic can be quite stressful, especially if you or someone in the family is not doing well. ahead-of-print No. Wu, J.-H., Tennyson, R.D. Business Communication Quarterly, 64(4), 42-54. doi: 10.1177/108056990106400405 The key in this transition is that the digital learning strives for a transformation to student-centered, personalized learning to meet the needs of each student. The latently impending shift from the classical design of teaching and training is a source of both the challenges and opportunities for higher education institutions. NOTE: please keep in mind this is just a sample, actual SurveyShare templates use pull down menus, checkboxes and radio buttons for user responses. 514-538. In order to measure students’ satisfaction a questionnaire with 25 items was deployed. Student satisfaction is used as a prominent benchmark to measure the success of educational websites of universities. Dominici, G. and Palumbo, F. (2013), “How to build an e-learning product: factors for student/customer satisfaction”, Business Horizons, Vol. The current situation around the globe has increased the requirement of ICT in terms of student learning due to the coronavirus breakdown. 2, pp. and Moon, J. The advanced marketing instrument, university branding, is utilized to get students involved, interested and put the institution in competition. 97-123. It has been discovered by analysts who not only highly experienced but young persons are also an important source of e-WOM. They found that the most influential aspects of the online courses in social sciences on students’ satisfaction and perceived learning were learning content and course design. and Hsia, T.-L. (2010), “A study of student satisfaction in a blended e-learning system environment”, Computers and Education, Vol. The image of the university plays an important role in forming students' decision making. 32 No. Parasuraman, A., Zeithaml, V.A. and Akiti, N. (2019), “E-learning platforms in business education for skill acquisition”, Nigerian Journal of Business Education (NIGJBED), Vol. As a respondent, the process of filling in a survey goes quite smoothly. 23 No. Measure the experience of remote education with these distance learning survey questions for students. Thus, e-information quality is the essential part of the e-learning session that enhance the e-learning of the students that is the essential requirement for all over the world in coronavirus lockdown situation and gain the attention of the researchers and this study also proposed the hypothesis that: E-information quality has a positive association with the e-learning of the students. User Persona Survey Template Find out who your customers are and what they're using your product for. 5. Third, the current study fills the gap by exploring the post-effect of COVID-19 in the context of a South Asia country and targeted most affected countries from COVID-19. 5 No. The research model is tested using a questionnaire survey of 212 participants. It provides guidelines for educational institutions to implement the learning management system effectively with a view to facilitate the students with education. Shehzadi, S., Nisar, Q.A., Hussain, M.S., Basheer, M.F., Hameed, W.U. Home Consumer Insights Academic Research. Thus, the brand indicates the ability of the university to fulfill the requirements of students, the building of trust in the university's competency to render better services to students (Chen and Chen, 2014). 19 No. 7 No. 4. He has more than 5 years of teaching experience in different public and private universities and has number of research publications in international well reputed (SSCI, ESCI, Scopus, ABDC, and HEC indexed) journals. Moreover, the PLS algorithm followed by the bootstrapping technique was used to assess the measurement as well as the structural model. 43 No. 3, pp. 19-27. The results of this study provided the implications to enhance brand image through e-WOM and student satisfaction. Vahdati, H. and Mousavi Nejad, S.H. The current study also suggested to the university management that to develop a good online learning system, universities should promote ICT, e-service quality and e-information quality. and Lee, H. (2014), “Motivations triggering electronic word of mouth intention: a study for E-learning websites at vietnam”, 경영교육연구, Vol. 46-55. (2018), “A retrospective view of electronic word-of-mouth in hospitality and tourism management”, International Journal of Contemporary Hospitality Management, Vol. 384-403. Students' satisfaction is the judgment that the information and knowledge quality or the information and knowledge themselves is coping with students' expectations. Measure the stress level of the students and identify ways to reduce it. This type of information not only motivates students to get education from the same websites but also makes them develop relevant university's brand name. Furthermore, the results of the study also proved that e-service quality is a positive contribution to promote student e-learning. The current study provided evidence that students' e-learning is one of the vital elements to provide online education in an emergency situation like COVID-19. Nortvig, A.-M., Petersen, A.K. Zeglat, D., Shrafat, F. and Al-Smadi, Z. For researchers, it is important to go back to the general Statement of the Problem to make sure that their survey questionnaire can really answer as to what is found in the S.O.P. Future research should be carried out in developed countries by extending the current research framework. Product Research Survey Template Developing a product? Analyze if they are over-spending time and find out the reasons behind it. The research model is tested using a questionnaire survey of 212 participants. In line with the current study, various prior studies also highlighted that e-service quality has a positive effect on student e-learning (Khodadad Hoseiny et al., 2013; Martínez-Argüelles et al., 2009; Zeglat et al., 2016). (2016), “Brand personality toward customer purchase intention: the intermediate role of electronic word-of-mouth and brand equity”, Asian Academy of Management Journal, Vol. Other templates. (2006), “Measuring students' satisfaction for quality education in e-learning university”, Unitar E Journal, Vol. These results are in line with previous studies as previous studies proved that student online learning has a positive effect on student satisfaction (Eom and Arbaugh, 2011; Nortvig et al., 2018; Peng and Samah, 2006; Vate-U-Lan, 2020). Bhat, S.A. and Bashir, M. (2018), “Measuring ICT orientation: scale development & validation”, Education and Information Technologies, Vol. These results are also consistent with the results of previous studies. They found a positive correlation between students’ perceptions of social presence and their perceptions of learning and satisfaction. 2. Students can also continue their normal activities to learn with the help of the online education system. Refer to Tables 3 and 4, and Figure 4, direct and indirect hypotheses were empirically tested. Moreover, based on a study by Udo et al. Journal of Asynchronous Learning Network, 11(1), 73-85. 51 No. Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less. This type of questionnaire has lower response rate as compared to other types. 26 No. Cole, M.T., Shelley, D.J. (2014), “The effect of higher education brand images on satisfaction and lifetime value from students' viewpoint”, The Anthropologist, Vol. 226-236. One Health, emerging infectious diseases and wildlife: two decades of progress? 27 No. 49 No. (2014) highlighted a significant relationship between students e-learning and e-WOM. Create and launch smart mobile surveys! Do you have access to a device for learning online? Thus, ICT usage in Pakistan during COVID-19 has become an essential part of every institution in the country. Based on ranking issued in 2019 by the Higher Education Commission of Pakistan, the top 10 universities (Public and Private) were selected for data collection. 6, pp. 3, pp. So we added the learner satisfaction survey to Easygenerator, which provides you with useful feedback from your learners with a net promoter score (NPS).. As well as the NPS feature, you can ask learners for open feedback at the end of each module. Therefore, the examination of e-services quality is necessary for the e-learning of the students and this study developed the following hypothesis: E-services quality has a positive association with the e-learning of the students. Top 30 employee satisfaction survey questions with categories. How helpful your [School or University] has been in offering you the resources to learn from home? (Consider 5 being extremely well and 1 being not at all). Confirmatory factor analysis (CFA) was performed to test the reliability and validity of the measurements. 2 No. Therefore, during the paradigm shift process and while adopting online learning, universities must focus on ICT along with tangibility, reliability, responsiveness and assurance. Heta Desai - Digital Marketer. In response to tackle the educational institution's closure situation caused by COVID-19, the UNESCO has recommended the educational institutes to equip them with online learning tools (Crawford et al., 2020). Students should have uninterrupted access to a device for learning online. Sign up for free . Muhammad does research in Business Economics, Operational management and Financial Economics. (School of Economics, Finance and Banking, The Islamia University of Bahawalpur Pakistan, An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research, International Journal of Contemporary Hospitality Management, Measuring the Information Quality of E-Learning Systems in KSA: Attitudes and Perceptions of Learners. 1123-1143. 3, pp. Students are not the only ones looking for more at-home learning: parents and teachers are also on board. You can join in the discussion by joining the community or logging in here.You can also find out more about Emerald Engage. The coronavirus pandemic (COVID-19: one of the deadliest pandemics of the current century) is an ongoing disease and spreading rapidly across the globe. Along with the positive effect of e-WOM, it also has positive effect on student satisfaction. Did you access the course from your home computer, work computer or both? and Ali, M.S.D. Additionally, to ensure a better student e-learning system, better e-information quality must be provided. 1) What is the name of the e-learning course in which you participated? Nevertheless, WOM also have a major role in universities during COVID-19. Real time, automated and robust enterprise survey software & tool to create surveys. Note(s): AVE-Average Variance Extract; CR-Composite Reliability, Discriminant Validity for First-Order Constructs (HTMT ratio). 23 No. 1-10. E-information quality is vital to develop a student e-learning system and to motivate the students to avail of the online learning facility. Question Sample on E-Learning: Student Satisfaction. 1-8. (2011), “Using servqual to assess the quality of e-learning experience”, Computers in Human Behavior, Vol. A clamour for more social, agile, and digital Learning and Development, alongside recent challenges to the effectiveness of classroom training and eLearning in business, have … Crawford, J., Butler-Henderson, K., Rudolph, J., Malkawi, B., Glowatz, M., Burton, R., Magni, P.A. Use a multiple-choice matrix question type for such questions in your distance learning questionnaire for students. Furthermore, this study is also helpful for the teachers to deliver lectures online by using the online learning platform. 87-96. To address the objective of this study, 15 hypotheses were proposed based on the previous studies and post-effects of COVID-19 in relation to the Pakistani universities. The shutdown of educational institutes aiming at the public health emergency is a contagion effect of the novel coronavirus. The world has a long history of deadliest pandemics. An increase in the student satisfaction level will show positive outcomes for the universities. 223-234. (2016), “The impact of the E-service quality (E-SQ) of online databases on users' behavioural intentions: a perspective of postgraduate students”, International Review of Management and Marketing, Vol. He has more than 7 years of teaching experience in different private universities and colleges and has number of research publications in international well reputed journals. This study is helpful because the current situation of COVID-19 required a paradigm shift in the education industry. 6 No. Students had to not just move to online learning but also keep a social distance from their friends and family. Though you're welcome to continue on your mobile screen, we'd suggest a desktop or notebook experience for optimal results. Sidra Shehzadi is the corresponding author and can be contacted at: https://doi.org/10.1108/AEDS-04-2020-0063, Information and Communication Technology → E-Learning of Students, E-Service Quality → E-Learning of Students, E-Information Quality → E-Learning of Students, E-Learning of Students → Students' Satisfaction, Students' Satisfaction → University Brand Image, Information and Communication Technology → E-Learning of Students → E-Word of Mouth, E-Service Quality → E-Learning of Students → E-Word of Mouth, E-Information Quality → E-Learning of Students → E-Word of Mouth, Information and Communication Technology → E-Learning of Students → Students', E-Service Quality → E-Learning of Students → Students' Satisfaction, E-Information Quality → E-Learning of Students → Students' Satisfaction, E-Learning of Students → E-Word of Mouth → University Brand Image, E-Learning of Students → Students' Satisfaction → University Brand Image. Moreover, based on a study by Lee et al. A laptop or desktop would be an ideal choice for its screen size and quality. How often do you have a 1-1 discussion with your teachers? You can also use a ready-made survey template to save on time. 1725, pp. Once you get the survey results, generate reports, and share them with your team. The universities now started online classes for the students that not only can affect the learning of the students but also can affect their satisfaction level regarding the brand image of the university. Know whether students use a laptop, desktop, smartphone, or tablet for distance learning. On the 26th February 2020, the Special assistant of Prime Minister of Pakistan on Health confirmed the first two cases of COVID-19. Through years of research we have compiled 30 employee satisfaction survey questions that you cannot afford to miss: Organization relation and employee satisfaction survey. Furthermore, information creditability is as much essential for e-WOM as it is significant for offline WOM. 1, pp. Gupta, P. and Harris, J. The quality of e-WOM put strong influences on universities' image. Typeform. The developed instrument consists of 26 items grading on a six-points Likert scale the level of satisfaction that students feel regarding different aspects of learning. 1041-1049. (2017), “The effectiveness of implementing information and communication technology on student academic services (A case study in Bandung institute of technology for the 2015-2016 period)'”, International Journal of Education, Vol.