Meaning and History logo.

Check it out for yourselves. . People think IHOP's new logo looks like a tampon ad, and that's why we need women on design teams. So you have to give credit to the IHOP marketing team for … The International House of Pancakes — now known as IHOb — revealed on Monday that the "b" in its new name stands for "burgers."

IHOP has, for now at least, changed its name to “IHob” in hopes of getting people excited about the chain’s new burger offerings.. The name change sparked a social media furor, even though IHOP appeared to be hedging its bets by saying the new IHOb name was "for the time being." The brand also introduced a slightly new logo to reflect the change, which some are (hilariously) pointing out looks like an o.b.

Thanks. IHOP is rumored to be changing their logo to introduce a new line a burgers for their lunch menu. IHOP, ubiquitous late-night breakfast chain and symbol of Americana, has decided that it's time for a change. . It’s…unfortunate. The new logo, which transforms the O and P in IHOP into eyes and a nose over a red grin, will appear on IHOP's menus, signage, website and mobile app, and in advertising. The first restaurant of the International House of Pancakes chain opened in 1958 in Toluca Lake, California. The earliest logotype was created by one of the co-founders, Albert Kallis, who was a professional designer. But as IHOP/IHOb continued tweeting about its unexplained name change, things “kept getting weirder,” as one Arabic speaker said. “For 60 pancakin’ years, we’ve been IHOP. It is believed the logo change will be temporary, although no announcement has been made. If it does one day become a ME, then we will be sure to heed your advice.

Some fans called the name change … AD “The blot thickens,” IHOP tweeted.

IHOP tweeted Wednesday morning a short video that depicts the IHOP logo flipping its “P” into a “B” with the promise of a name change on the way.

— IHOP (@IHOP) June 11, 2018 Yes, the brand whose moniker evolved from the abbreviation for International House of Pancakes is turning the “p” into a “b,” trading pancakes for . USA Today reported on June 11 that the “name change” was merely a ploy for attention, quoting the company’s chief marketing officer, Brad Haley, as saying: “The whole goal of this effort was to convince people that we were just as serious about our burgers as we are about our pancakes. Simple as it is, the IHOP logo is the result of a long way from just a pretty picture to a minimalistic, yet meaningful emblem. The IHOb account hasn't tweeted yet and the profile picture is the generic head and shoulders logo. Either way, this is not a ME. brand tampon ad. burgers.

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